Consumer Behavior Assignment Help is the study of individuals ,groups or organizations and the processes they used to select any goods or services from the market.
Before understand consumer behavior first we can know about consumer :- Consumer is a individual who purchase any goods or services available in the market.
Consumer behavior study is all about the behavior of consumer when he/she is buying any of the product from the market. Before purchase any product consumer have to go through various stages The stages are as follows :-
- Information Search - Once the consumer has face any problem. They can collect the information of the products or services they want to purchase to solve the problem. Consumers are very smart today. They collects information with all the sources like public source, experience and the personal sources. Consumers know which promotional messages they can pay attention to.
- Alternatives - Today consumer first decide there budget and after the budget have been decided they can compare the prices of all the brands of that product. suppose a consumer have to purchase a sneekers and his/her budget is of 2000 .consumer go to each and every branded showroom and compare the prices of all the brands and than finally consumer decide that which one is the best option for them.
- Buy Decision - After all the alternatives have been evaluated . Consumer is prepared for the purchase decision. Sometimes consumer is ready to purchase but it can’t converts into actual purchase. So organizations can used many techniques for this like on payment by credit card you get a discount of 2% and many more alternatives are there that motivates the consumer to purchase .
- Psychological Factors - There are so many psychological factors also like motivation, attitude and perception and some personal factors are also there which are also important part of purchasing like age , personality , income , lifestyle. These all factors are also play an important role while consumer go to market for purchasing.
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