Strategic Marketing  Management Assignment Help

Assignment Cover Sheet

Course/Unit Information
Course	Pearson BTEC Level 7 Extended Diploma in Strategic Management & Leadership
Unit No.	Unit-7
Unit Name	Strategic Marketing  Management
Unit code	Y/602/2065
Batch

Learning Outcomes and Assessment Feedback

Name of the Assessor	Surya Praveen
Learning Outcomes	Assessment Criteria (AC)	Assessor Feedback
LO 1	TASK 1
Understand the principles of strategic marketing management	1.1 - discuss the role of strategic  marketing in an organization
	1.2 - explain the processes involved in strategic marketing
	1.3 evaluate the links between  strategic marketing and corporate strategy
LO 2
Understand the tools used to develop a strategic marketing strategy	2.1 - assess the value of models used in strategic marketing planning
	2.2 - discuss the links between strategic  positioning and marketing tactics
	2.3 - analyse the merits of relationship marketing in a given strategic marketing strategy
LO 3	TASK 2
Be able to use strategic marketing Techniques	3.1 - use appropriate marketing techniques to ascertain growth opportunities in a market
	3.2 - plan how to use marketing  strategy options in a market
	3.3 - create appropriate strategic  marketing objectives for a market
LO 4
Be able to respond to changes in the marketing environment	4.1 - report on the impact of changes in the external environment on a marketing strategy
	4.2 - conduct an internal analysis to identify current   strengths and  weaknesses in a marketing  strategy
	4.3 - propose strategic marketing  responses to key  emerging themes  in a marketing strategy
Over All Result/Grade:  PASS/REDO/FAIL            Date:

General Guidelines

(Please read the instructions carefully)

1. Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form.
2. All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times New Roman script).
3. Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford.
4. You will PASS the full assignment task only if you achieve “AC Met” in each of the Assessment Criteria.
5. The results are declared only if the student has met the mandatory attendance requirement of 75% and/or a minimum of 50% under extenuating circumstances approved and ratified by the Academic Director. The student has to repeat the module (with additional fees applicable) if the attendance is below 50%.
6. Students can refer Wikipedia as a source of information, but the references cited in Wikipedia has to be mentioned.
7. Submit the assignment in a MS Word document with the file name being:

First Name Last Name_ abbreviation of the subject.

Example: John Smith_SMM.

Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment before evaluation:

1. Harvard Referencing System and Citations are strictly followed.