Process Oriented Programming Assignment Help

Process Oriented to Outcome Oriented

The writing is on two contradictory concepts of consumer decision making; one known as ‘outcome-oriented’ and the other ‘process oriented.' During the last century, the process-oriented was dominant whereas recently more emphasis is provided to outcome oriented. The work describes both the concept and tends to showcase outcome oriented like the one required in today’s world. It discusses how people can be changed into outcome oriented from process oriented

Process oriented and Outcome-oriented

When a person before deciding to buy a particular product or service indulge himself/herself in judging the product or service through step by step elaboration leading to an outcome as desired by the consumer, he/she is said to be practicing process-oriented thinking. On the other hand, a person who practices outcome-oriented thinking concentrates only on the outcome that a particular product or service provides (Sarin, 2012).

The process oriented thinking was more dominant in the last century and thought to be the best way of judging a product or services. However, studies have found that when a person is involved in process-oriented thinking he/she considers attributes on a step by basis where the confusion and conflict arise more than usual and most of the time he/she requires to revert to the preceding attributes. He tends to rethink again when conflicts arise in any step of thinking process which creates confusion leading to conflicting outcomes. Such persons are by nature low in self-confidence, and a stage appears when the decision is taken neglecting all the attributes considered previously and the person more often than not remains unhappy about his/her choice. On the other hand, a person practicing outcome-oriented thinking has only one decision to make i.e. what is the product or service going to provide them at the end. The outcome-oriented thinking among consumers is encouraged more presently and thought to be better of the two.

A person can be transformed from a process-oriented thinking to outcome-oriented thinking by showing the validity of the researches and surveys where a process-oriented thinker finally ends up choosing on the basis of outcome compromising with their thinking process as he/she finds it difficult develop a series of decision without any conflict (Petrova, 2016).

References

1. Petrova, P.K., 2016. The Effects of Outcome versus Process-Oriented Thinking. [Online] Available at: http://mba.tuck.dartmouth.edu/pages/faculty/petia.petrova/working_papers/The%20Effects%20of%20Outcome%20.pdf.
2. Sarin, S., 2012. Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions. Journals of Marketing Research, pp.47-76.
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