Wednesday, 30 November 2016
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Wednesday, 16 November 2016
Marketing Assignment Help
Introduction
Marketing
cannot be done effectively without segmentation, targeting and positioning.
These aspects are integral part of marketing and delivers various benefits to
the company. Segmentation can be defined as dividing whole market into smaller
segments so that customers can be targeted easily and to target the customers
various strategies can be used. To maintain position in the market is crucial
as it deliver competitive advantage to the business organizations (Burrow, 2008) .
1.
Please
identify four (4) of these market segments and your target ADULTS 22-26 who
lives in the Bay Area. Identify a brand for each of these segments. Create a
detailed target profile, and write a positioning statement for this target.
Please write no more than two (2) paragraphs for your reasoning for each of
these segment analysis.
In
this task, market segmentation is done and brand related to the shoes for each
of the segment is identified, in addition to this target profile for each
segment and a position statement is also written.
Brand
|
Segmentation
|
Target
profile
|
Positioning
statement
|
Nike
|
Focus on quality
|
Targeted customers would be
individuals who are from age group of 22-26 and seeks for quality of products
more rather than product`s price and other aspects
|
We focus on making quality product not
only just a product.
|
Aldo
|
Attracted to strong brand
|
Targeted individuals would be only who
get attracted towards strong brand and prefer to purchase high brand`s
product in spite of local brand.
|
To provide a customized experience to
the customer for their purchasing.
|
Reebok
|
Rational value for money
|
Individuals who seek for rational
value for the money spend on a product would be targeted.
|
To provide a balanced experience to
the customers and not make them feel that they have purchase something which
do not offers value for their money
|
Adidas
|
Budget conscious shoppers
|
Individuals who make budget for their
shopping and do not purchase any product or service beyond their budget would
be targeted.
|
To provide the products to customers
within their budgets.
|
In
the above table, segmentation is done on the basis of some aspects i.e. - focus
on quality, attracted to strong brand, rational value for money, budget
conscious shoppers . This segmentation is done after considering the behavior
of consumer`s as they show while purchasing the product. Individuals who seek
for the quality of products are segmented on the basis of quality aspects; Nike
is a renowned brand and famous for the quality of its product. Some individuals
who live in the bay area get attracts towards strong brand and prefer to
purchase high brand product rather than local brand and Aldo is a strong brand(Burrow, 2008) .
Individuals
who seeks for the shoes which gives rational value for the money they spend
while purchasing it are targeted as the Reebok shoes provides rational value
which consumer spend to purchase it. On the other hand some of the individuals
are budget conscious and do not purchase products which goes beyond their
budget therefore, the consumer`s profile for this segment are the individuals
who make budget for their shopping and tries to purchase within their budget(Njoku, 2015) .
2.
Do a target and positioning analysis for Mercedes C Class or Jeep. You
determine the target audience. Create your tag line in your positioning.
Target analysis for
Mercedes C Class
Mercedes
C Class`s main target market are from UK, Germany and Japan. This targeting is
done by the company mainly on the basis of income level of individuals; Mercedes
do not offers vehicles which are low price therefore the main targeted
customers are the individual having high income because they can afford the
cars at high price(Burrow, 2008) . This brand is not popular among youths
and the reason for this is- it is expensive. The target audience for this brand
are both male and female as the company design and manufactures cars to fit
both female and male specifications; targeted individuals are middle aged
people (26-45 year old age) having high income. Therefore there is a specific
single segment targeted by this brand and concentrated targeting strategy suits
for marketing of this brand. Through concentrated targeting strategy,
concentrate can be done on a specific segment and for this specific segment
only promotional tactics are use to communicate the message or information
about the product offer by this brand(Burrow, 2008) .
Positioning analysis
for Mercedes C Class
Mercedes
C Class targets individuals who love to drive. This brand focuses on style and
design more willingly than speed. Positioning strategy suitable for Mercedes C
Class is as a manufacturer of automobiles which are safe and highly reliable,
ensuing a premium price comparative to similar international competitors(Lovelock, 2011) .
Tag line for Mercedes C Class- “Lead by technology”.
Target audience-
Mercedes C Class do not use advertisement techniques as the brand name speak
itself. But to interact with the customer social media and direct marketing is
best for this brand. Creating page on Facebook for the Mercedes C Class is good
option to interact with customers and to make them aware about car`s features,
attributes and other specifications(Njoku, 2015) .
3.
Develop a persona for a FEMALE 25 years of age that lives in an urban center
and has a digital shopping “disease”. Develop your target and write 7
words/phrases that effectively position her.
Persona-
In
this task a persona is developed for female who lives in an urban center and
are 25 year age. The targeted females would be middle level income and high
level income as they could easily afford digital shopping (Njoku, 2015) . Females would be
targeted through social media and direct marketing, as on Facebook page
targeted audience can be interacted. This would help to interact with the
female as who like to shop online also remains in touch with social media as
through this, they get information about the sale or new products which are
available on online sites.
“Be
part of digit world- Shop digitally”
Conclusion
Segmentation,
targeting and positioning is an integral part of marketing. Through these
aspects a business organization can attain its objectives and goals, such as-
increase in sales, reach to ultimate customers, creating brand image etc. To
segment a market there are different aspects which can be consider and to
target the segmented market various strategies can be used such as-
differentiated, concentrated and undifferentiated targeting strategy.
Marketing Assignment Help
Introduction
Marketing
cannot be done effectively without segmentation, targeting and positioning.
These aspects are integral part of marketing and delivers various benefits to
the company. Segmentation can be defined as dividing whole market into smaller
segments so that customers can be targeted easily and to target the customers
various strategies can be used. To maintain position in the market is crucial
as it deliver competitive advantage to the business organizations (Burrow, 2008) .
1.
Please
identify four (4) of these market segments and your target ADULTS 22-26 who
lives in the Bay Area. Identify a brand for each of these segments. Create a
detailed target profile, and write a positioning statement for this target.
Please write no more than two (2) paragraphs for your reasoning for each of
these segment analysis.
In
this task, market segmentation is done and brand related to the shoes for each
of the segment is identified, in addition to this target profile for each
segment and a position statement is also written.
Brand
|
Segmentation
|
Target
profile
|
Positioning
statement
|
Nike
|
Focus on quality
|
Targeted customers would be
individuals who are from age group of 22-26 and seeks for quality of products
more rather than product`s price and other aspects
|
We focus on making quality product not
only just a product.
|
Aldo
|
Attracted to strong brand
|
Targeted individuals would be only who
get attracted towards strong brand and prefer to purchase high brand`s
product in spite of local brand.
|
To provide a customized experience to
the customer for their purchasing.
|
Reebok
|
Rational value for money
|
Individuals who seek for rational
value for the money spend on a product would be targeted.
|
To provide a balanced experience to
the customers and not make them feel that they have purchase something which
do not offers value for their money
|
Adidas
|
Budget conscious shoppers
|
Individuals who make budget for their
shopping and do not purchase any product or service beyond their budget would
be targeted.
|
To provide the products to customers
within their budgets.
|
In
the above table, segmentation is done on the basis of some aspects i.e. - focus
on quality, attracted to strong brand, rational value for money, budget
conscious shoppers . This segmentation is done after considering the behavior
of consumer`s as they show while purchasing the product. Individuals who seek
for the quality of products are segmented on the basis of quality aspects; Nike
is a renowned brand and famous for the quality of its product. Some individuals
who live in the bay area get attracts towards strong brand and prefer to
purchase high brand product rather than local brand and Aldo is a strong brand(Burrow, 2008) .
Individuals
who seeks for the shoes which gives rational value for the money they spend
while purchasing it are targeted as the Reebok shoes provides rational value
which consumer spend to purchase it. On the other hand some of the individuals
are budget conscious and do not purchase products which goes beyond their
budget therefore, the consumer`s profile for this segment are the individuals
who make budget for their shopping and tries to purchase within their budget(Njoku, 2015) .
2.
Do a target and positioning analysis for Mercedes C Class or Jeep. You
determine the target audience. Create your tag line in your positioning.
Target analysis for
Mercedes C Class
Mercedes
C Class`s main target market are from UK, Germany and Japan. This targeting is
done by the company mainly on the basis of income level of individuals; Mercedes
do not offers vehicles which are low price therefore the main targeted
customers are the individual having high income because they can afford the
cars at high price(Burrow, 2008) . This brand is not popular among youths
and the reason for this is- it is expensive. The target audience for this brand
are both male and female as the company design and manufactures cars to fit
both female and male specifications; targeted individuals are middle aged
people (26-45 year old age) having high income. Therefore there is a specific
single segment targeted by this brand and concentrated targeting strategy suits
for marketing of this brand. Through concentrated targeting strategy,
concentrate can be done on a specific segment and for this specific segment
only promotional tactics are use to communicate the message or information
about the product offer by this brand(Burrow, 2008) .
Positioning analysis
for Mercedes C Class
Mercedes
C Class targets individuals who love to drive. This brand focuses on style and
design more willingly than speed. Positioning strategy suitable for Mercedes C
Class is as a manufacturer of automobiles which are safe and highly reliable,
ensuing a premium price comparative to similar international competitors(Lovelock, 2011) .
Tag line for Mercedes C Class- “Lead by technology”.
Target audience-
Mercedes C Class do not use advertisement techniques as the brand name speak
itself. But to interact with the customer social media and direct marketing is
best for this brand. Creating page on Facebook for the Mercedes C Class is good
option to interact with customers and to make them aware about car`s features,
attributes and other specifications(Njoku, 2015) .
3.
Develop a persona for a FEMALE 25 years of age that lives in an urban center
and has a digital shopping “disease”. Develop your target and write 7
words/phrases that effectively position her.
Persona-
In
this task a persona is developed for female who lives in an urban center and
are 25 year age. The targeted females would be middle level income and high
level income as they could easily afford digital shopping (Njoku, 2015) . Females would be
targeted through social media and direct marketing, as on Facebook page
targeted audience can be interacted. This would help to interact with the
female as who like to shop online also remains in touch with social media as
through this, they get information about the sale or new products which are
available on online sites.
“Be
part of digit world- Shop digitally”
Conclusion
Segmentation,
targeting and positioning is an integral part of marketing. Through these
aspects a business organization can attain its objectives and goals, such as-
increase in sales, reach to ultimate customers, creating brand image etc. To
segment a market there are different aspects which can be consider and to
target the segmented market various strategies can be used such as-
differentiated, concentrated and undifferentiated targeting strategy.
Economics Assignment Help by Economics Professionals
Economics Assignment Help by Economics Professionals
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Wednesday, 24 August 2016
Research Methods for Managers
Research Methods for Managers
Faculty: Lord Ashcroft International Business School
Module Code: MOD001104
Academic Year: 2012/2013
Semesters: 1, 2 and 3
1
Contents
1. Key Information....................................................................................................... 3
2. Introduction to the Module ..................................................................................... 3
3. Intended Learning Outcomes ................................................................................ 4
4. Outline Delivery ....................................................................................................... 5
4.1 Attendance Requirements.................................................................................... 5
5. Assessment .............................................................................................................. 6
6. How is My Work Marked? ....................................................................................... 8
7. Assessment Criteria and Marking Standards 11
8. Assessment Offences........................................................................................... 13
9. Learning Resources.............................................................................................. 15
9.1. Library.................................................................................................................. 15
2
1. Key Information
Module/Unit title: Research Methods for Managers
Module Leader: Dr. George Panagiotou
London School of Marketing
LS Education Group
Module Tutors: Nayani Perere (Online Delivery)
Gayan Jayasinghe (Online Delivery)
Every module has a Module Definition Form (MDF) which is the officially validated record of the module.
You can access the MDF for this module in three ways via:
· the Virtual Learning Environment (VLE)
· the My.Anglia Module Catalogue at www.anglia.ac.uk/modulecatalogue
· Anglia Ruskin’s module search engine facility at www.anglia.ac.uk/modules
All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate
Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view
these at www.anglia.ac.uk/academicregs. A printed extract of the Academic Regulations, known as the
Assessment Regulations, is available for every student from LS London office.
In the unlikely event of any discrepancy between the Academic Regulations and any other publication,
including this module guide, the Academic Regulations, as the definitive document, take precedence
over all other publications and will be applied in all cases.
2. Introduction to the Module
This module provides course participants with the appropriate knowledge, skills and abilities they will
need to effectively carry out a piece of small scale business / management research. A particular
emphasis will be placed upon developing individuals towards their workplace based Masters dissertation
/ project. A focus is given to the specific issues faced by managers and researchers when carrying out
research in an organisational setting. These will include the philosophical aspects of enquiry in social
settings, operating in political contexts, negotiating access to key individuals and data, and meeting the
research outcomes expected by multiple organisational stakeholders. Consequently, this module will
focus on providing individuals with the skills necessary to meet these challenges and therefore
effectively plan, carry out and report upon their Masters level dissertation / project.
One of the main focuses for the design of this module has been the further development of relevant
employability and professional skills. Such skills are implicit in the learning outcomes.
Multiculturalism has been considered during the design of this module and will be considered when the
assessment brief is written.
3
|
|
On successful completion of this module the student will be expected to be
able to:
|
|
Knowledge and
understanding
|
1. Demonstrate a critical understanding of the different approaches to
research used in business / management and the social sciences.
2. Identify and justify decisions regarding their chosen topic, research
questions and research methodology.
|
|
Intellectual,
practical, affective
and transferable
skills
|
3. Synthesise and critically evaluate the current theoretical and
methodological developments in their chosen field of study, making
clear their own contributions to this body of work.
4. Demonstrate the required skills and abilities needed to successfully
plan, organise, undertake and communicate the findings of, a piece
of small scale business / management research.
|
3. Intended Learning Outcomes
On successful completion of this module you will be able to:
4
4. Outline Delivery
Indicative content for the module
Each master’s module will be structured according to the relevant discipline, but in general the following
headings outline what would normally be covered within the curriculum.
· The nature of business and management research and its significance for researchers-ethics,
politics, power, gender, the action imperative, expectations of sponsors/clients, stakeholders and
researchers.
· Theories and conceptual frameworks – perspectives on research methodologies – positivist and
phenomenological paradigms, variety of forms of research.
· Methods and techniques – Quantitative and Qualitative research, primary and secondary data,
participant-observation, action research, ethnography, questionnaires, documentary analysis, data
storage, sampling theory, hypothesis testing, interviewing and recording.
· Research Design – research proposals, research questions, literature reviews, construction of
research frameworks, choice of investigative methods, data collection, analysis and interpretation,
formulating conclusions and recommendations.
· Constraints – gaining acceptance, entry and intervention issues, bias, data access,
client/researcher relationships and multiple client dilemmas, researcher as change agent, micro-
politics and confidentiality.
· Presentation – structuring and sequencing the dissertation and write-up, the canons of scholarly
writing, potential uses of findings and expectations of clients, summaries and dissemination.
4.1 Attendance Requirements
Attending all your classes is very important and one of the best ways to help you succeed in this module.
In accordance with the Student Charter, you are expected to arrive on time and take an active part in all
your timetabled classes. If you are unable to attend a class for a valid reason (eg: illness), please
contact the academic department on academic@lseducationgroup.com .
London School of Marketing will closely monitor the attendance of all students and will contact you by e-
mail if you have been absent without notice for two weeks. Continued absence can result in various
consequences including the termination of your registration as you will be considered to have withdrawn
from your studies.
International students who are non-EEA nationals and in possession of entry clearance/leave to remain
as a student (student visa) are required to be in regular attendance at London School of Marketing.
Failure to do so is considered to be a breach of national immigration regulations. London School of
Marketing, like all British Universities, is statutorily obliged to inform the UK Border Agency of the Home
Office of significant unauthorised absences by any student visa holders.
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